Great communications work is about building relationships. Whether it’s storytelling that strengthens customer connection to your brand, or forging new collaborations and partnerships in the community, let’s collaborate to build strong ties that amplify your message. I love working with Portland-based, small, or women-owned organizations.
Helping more people discover your
small business.
I am Erin Frank, a writer, editor, and hypewoman based in Portland, Oregon, and I am dedicated to finding the right words for your business.
Consider me a part of your team—I’m here to supplement your skills, build up your confidence, and tell the community about your hard work.
Most Type & Hype clients fall into two categories.
People who...
For many clients, I craft a mix of à la carte writing and marketing services tailored to fit their needs. We’ll assess your strengths and opportunities to customize a plan that’s right for you.
Writing
Having a writer in your back pocket makes your life easier.
While one-off writing and editing services are available, I like to get to know my clients and build solid, trusting relationships with them. Together we establish a foundation of brand understanding and voice we can rely on any time you need a press release written, a second eye for your web copy, or help with your social media.
Our work together begins with a free consultation where we learn more about each other and discuss your needs. Once the scope of the project is identified, we might do a Brand Story Consultation. Over the course of two hours we’ll do a branding deep dive—exploring your company’s origin, who your customer is, your mission and goals, what makes your product or service stand out in a crowded market. I help you create or fine tune a mission statement and draw out key branding characteristics you can use to inform your marketing plan, social media outreach, style and brand voice. You’ll receive an extensive follow-up report detailing brand voice, market differentiation, promotion suggestions, and action items to help you roll out your new plan.
Audit your current brand messaging to see what’s working and what’s not. Is your brand voice clear? Do your current marketing efforts effectively translate your mission and goals? Is your ideal customer being reached? We’ll review your current strategy and implementation to identify new avenues to pursue and amplify what is already working for you.
À la carte services are available for clients with specific or one-time needs, such as Mailchimp mailers, articles and blog posts, e-books, press releases, social media posting and more. Because each project has its own complexity and requirements, I tailor each package to your needs. Contact me to arrange a free phone consultation.
Marketing and Publicity
Congratulations, you just got some major enthusiasm in your corner!
It is my personal mission to help more people discover your small business. I do that not just through traditional media and marketing, but by hand-selling you to the public. I use a mix of online outreach, word-of-mouth recommendation, community organizing and creating partnerships to help as many people as possible find out about you and your work.
If you’re an introvert who hates to network, this one’s for you. As a natural extrovert, I’ll help you through your fear of the dreaded cocktail hour. Together we’ll attend your trade show, networking night, panel event, or crucial conference, and I will help you work the room. Optionally you can send me in your stead as a brand representative. The goal is to strike up conversations, make key connections, and get people interested in you and your business.
Let’s create a custom solution tailored to your business needs that helps raise consumer awareness about your business or product. We’ll identify your strengths and where my services can fill in the gaps. This carefully crafted plan of support could include: outreach to community groups, facilitating strategic partnerships, creating a line-up of events to attend, identifying new sales outlets and untapped markets, and more.
Together we’ll lay out a plan for your press kit or investor stack. In addition to creating text for these presentations, I also offer marketing and media list research services to identify outlets that can amplify your message.
Not sure where to start?
Contact info@typeandhypepdx.com to schedule a free consultation and we’ll talk it through. Please include a brief description of your work and project needs.
